This discrepancy between different email clients is due to the Rendering engine. This creates some issues because most email clients do not provide the same support for modern web standards as web browsers do and there are no email specific standards in place. In order to make emails look more attractive, users copy existing email templates into Journey Orchestrator and edit accordingly. The most important part of successful email communication is a well-designed and attractive email template. It also addresses the challenges faced while testing emails across different email platforms to ensure that your emails for customers are displayed exactly the way you intend.Įmail marketing is still the most popular mode of communication to reach your customers. This article walks you through some of the best practices to be followed while sending emails using Gainsight Email Templates.
